Last Sunday I went into central St Petersburg with the aim of going to the Defence of Leningrad Museum. It was the day before the anniversary of the German blockade being lifted, and it seemed like a good time to see the exhibits of life in a modern city under siege conditions.
It turned out that I didn’t need to get to the museum – the exhibits had come to the people! One of the central streets, a couple of blocks away from Nevsky Prospect, had been turned into a siege re-enactment. Tank traps sealed the street off; wooden barn doors were leaned against building walls to protect some windows, while others had sandbags stacked up against them. The barn doors were covered with posters, exhorting the citizens to maintain their defence efforts, as well as with hand-scrawled messages. Trucks, trams, motorcycles, and anti-aircraft guns from the period were parked here and there, monitored by museum staff and volunteers dressed in period Red Army costumes – and who were fighting a losing battle, trying to stop crowds of hyper-excited small children from clambering onto the vehicles!
It may be that, like myself, you’re about to move to another country. Perhaps you’re engaged in some kind of international business. Almost certainly, you deal with people from different parts of your own country. You may be pondering the best way to handle a proposal, or assessing how someone will respond to a new project. It may be, as the economists would have it, that we are all rational actors make decisions according to our own best interests – but it would be foolish to deny the influences of national or group culture when individuals make choices.
Regardless of our particular situation, it would be helpful to have a method for evaluating the nature and degree of that cultural influence – it might help avoid a great deal of misunderstanding and disagreements!
There is in fact a very useful tool to do just this.